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Portfolio strategy
Budget analysis and assessment
TA strategy and prioritization
Cross-product synergy and common theme identification
Leadership goals and objective development
Opportunity Assessment
Competitive analysis
Product differentiation
Potential forecast scenarios
Forecasting
Customer landscape and segmentation
Development of rationale of penetration by customer segment
Scenario analysis, including market trends and competitor moves
Pre-launch, co-positioning, upon competitor entry, etc.
Co-positioning
Customer segmentation
Options development and product impact modeling
Portfolio impact analysis
Competitor response and overall positioning analysis
Upon launch of follow-on product, portfolio acquisition, etc.
Scenario analysis
Competitor perspective development and analysis
Market scenario development
Role-playing/scenario session(s) and modeling
Pre-launch, before competitor entry, contract re-negotiations, etc.
Life cycle
Life-cycle option development and analysis
Migration scenario analysis
Modeling of potential impact
Competitive response analysis and modeling
Pre-LOE, pre-follow-on product launch
Organization assessment
360 degree qualitative feedback on leadership performance
Identification of best practices
Development of improvement objectives
Pricing
Level and structural options development
Key customer segment elasticity and impact modeling
Competitive response modeling
Criteria based recommendations
Pre-launch, upon competitor entry, etc.
Managed Care
Customer segmentation and prioritization
Overall managed care strategic components analysis, e.g., clinical message, etc.
Economic impact modeling
Detailed account-level strategic development and economic analysis
Pre-launch, upon competitor entry, contract re-negotiation,etc.
Channel strategy
Hospital segmentation and prioritization
Rebate strategy for hospital channel
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