Objective: Identify opportunities complementary or adjacent to the current portfolio for licensing or acquisition.
Identified areas of potential interest
Performed a landscape scan
Developed a prioritization process that the client could continue to use on a quarterly or as needed basis
Identified research areas to monitor closely
End product: Recommendations for licensing and acquisition, including preliminary valuation and upside potential.
Objective: Identify and prioritize new business development targets for a broad portfolio for a leading medical device company.
Identified current adjacent areas of potential business development
Performed a comprehensive market scan for opportunities
Developed a prioritization schema based on regulatory, clinical, market potential and other client proprietary criteria
Conducted detailed qualitative and quantitative market research to assess higher priority opportunities
End product: High priority BD targets and a process for assessing opportunities going forward.
market sizing / orthopaedics / ob/gyn / plastic surgery
plastic and general surgery
How is our work different? Each Capella consultant has experience. Every member is senior. If we need market research to support an effort, we do it lightning fast (via Truth on Call), with verified physicicans, and we can target by IMS decile. We have built successful digital assets and they are thriving.