For brand teams
How does your brand prepare for launch, a competitive entry, or forecast and segment the market. We can help you understand and navigate a complex, evolving market:
Where are the areas of growth and how do patients and providers and hospitals perceive and use your products? How does your brand team use its digital assets, should you partner with any of the new Health 2.0 players in the market, or should you build digital services yourself?
What we do
For portfolio managers
How should your portfolio co-position its products, prioritize assets and resources and how is your therapeutic area evolving. We can help you optimize your assets in an ever resource-constrained environment:
Which products in development should be prioritized and why? What are the best endpoints for a clinical trial? How do genomics, diagnostics and services affect your portfolio decisions?
In support of your business development
What are the business development opportunities for your company and which ones are priorities. We can help you rigorously assess your current markets as well as identify white space opportunities:
Where will growth in your industry come from in the next 5 years and what threats are emerging, potentially from players outside your normal competitive landscape? Which players should be partners?
In support of your digital strategy
The "digital" vertical is the most fraught with buzz words. Needless to say the environment is changing with every industry player looking at their data and analytical capabilities with a new lens. We have built apps, and analyzed and assessed data. We can help you separate the hype from the real and make sense of the environment and the players:
What is happening on the digital front with your traditional and non-traditional competitiors? How should you respond?